keynote-brownAlan W. Brown
Business School at University of Surrey

Location: Auditori, Vertex Building
Time: Thursday 14th, 9h — 10:10h
Session Chair: Gregor Engels (PB)

Slides of the keynote available.


Many organizations have been preoccupied in recent years with their repeated efforts to upgrade to digital technologies, digital media, and digital delivery channels. However, digital transformation has also opened the opportunity for organizations to question major assumptions about their business model – the users being served, the experiences offered to them, and the most efficient ways to deliver those experiences in a co-ordinated, consistent and cost-effective way. Consequently, real world thinking and experiences in business model innovation have changed significantly over the past few years. How can business model innovation can keep pace with changing business needs? This session explores business model innovation in digital transformation and presents a few simple frameworks and models that can be used to help explain core concepts of business model innovation, and techniques that help accelerate business model experimentation.


Alan W. Brown is Professor of Entrepreneurship and Innovation at the University of Surrey’s Business School. Alan’s research is focused on the relationship between technology innovation and business innovation in today’s rapidly-evolving digital economy. He has over 25 years of experience in commercial high tech companies leading R&D teams, building leading-edge solutions, and driving innovation in software product delivery. He is the founder and director of the Surrey ‘Centre for the Digital Economy’ (CoDE). Alan has a PhD in Computer Science, and has published numerous books and papers on software engineering, systems design, and business transformation. His most recent co-authored book is “Digitizing Government: Understanding and implementing new digital business models”.